Become a sponsor

WHY QUÉ PASA TV?

The US Latino market is quickly becoming an economic engine in its own right - purchasing power measured at $4.1 trillion and growing 2.4x faster than that of their non-Latino counterparts. What's driving this success? Grit and determination are at the heart of it and there is no better storytelling platform that unpacks this drive and passion than Qué Pasa TV.

Focused on the fast-growing Hispanic sector of the New York and New Jersey region - where over 25% of the population is Hispanic - the life stories highlighted in the show are an inspiration for everyone. Partner with us and we will showcase your brand to this energetic and captive audience - The Qué Pasa "comunidad."

THE POWER OF OUR AUDIENCE

Our audience is comprised of aspiring professionals who draw inspiration from role models who are reaching the pinnacles of their careers and realizing the American Dream. These role models are what our audience can see in themselves, fostering a sense of inspiration that gives them drive and ambition to succeed in their own life journeys.

Qué Pasa guests come from a wide range of industries that span Business, Technology, Performing Arts & Entertainment, Law, Government and Non-Profit, among others. What remains a constant is our audience - motivated and captivated individuals who are ready to engage with brands and life's greatest opportunities.

Over 2.3 million monthly viewers and 1.2 million digital and social streams on NJ PBS (2024)

Triple digit audience growth rates on our YouTube Channel (2025)

Primed to drive further growth with a new website launched (September 2025)

SPONSORSHIP OPPORTUNITIES

Anchor Sponsor

Build great brand visibility with a full season of inspiring episodes.

Episodic Sponsor

Introduce your brand to a new and engaged audience in a single episode.

Amigos de Qué Pasa

Mentions in our credits to gain visibility with just the right target audience.

Small Business Spotlight

Sponsor segments that feature inspiring small business success stories.

Arts & Entertainment Spotlight

Sponsor segments that shine a light on impressive careeer journeys in the Arts.

Bring your brand to the growing and highly-engaged Latino market. Contact us to learn more about what sponsorship types makes sense for your organization.